I will help you create your authentic marketing strategy, guide you through your marketing journey and be your trusted advisor for your MarTech growth.
What Do I Do?
Hello and welcome, I'm so happy you dropped in!
I am Dana. I am living in Amsterdam with my partner and 2 lovely daughters.
In the past 15 years I have been working in marketing. I have had many different titles throughout my career, from content creator -> to founder -> to marketing automation consultant -> to demand generation manager -> to marketing technology product manager -> to head of data and analytics. Some of the brands I've been working with: eBay global HQ, Adyen, Deloitte Digital and more.
After working with so many different business types, challenges and opportunities as a consultant and also as an employee - it is time for me to share all this knowledge with the world :)
My services
Authentic marketing strategy
I have developed a 5-step process that will take you through your journey to create a unique, honest and authentic marketing strategy for your business
Marketing architecture
There are so many tools and solutions out there and can get confusing. I will help you identify and select the tools which suits your marketing objectives
Marketing coach
If you're new to marketing technology or marketing in general, I will help you get up to speed quickly with setting up a personal growth plan and help you achieve your goals
Marketing value creation
If you have lots of untapped data in your data storage - I will help you identify opportunities within your company data base which fits your company growth objectives
"Within a short time after arriving at EclecticIQ Dana demonstrated how to truly use Data as one of the key enablers within Marketing. Dana shaped Lead and Demand Generation a powerful capability in Marketing. She knows the marketing tools, the data and how to use them to maximize Marketing impact. As a person she has a strong work ethic, driving energy and a disarming smile. Whether leading or being part of a team, Dana is someone to count on."
Raymon van der Velde, VP product & Co-founder, EclecticIQ
Some tools I have hands-on experience with:
Certified
Certified